Creative is now the second biggest MP3 player maker, but it's not even close to Apple, Mobilemag reports.
Apple sold a total of 14 million iPods in the fourth quarter of 2005 and Creative sold only 2.6 million of its digital audio players in the same period.
Executives at Creative are optimistic for their future prospects. Their Zen Vision:M player was launched in January. Already the 30GB MP3 and video player has taken the world by storm and built hefty expectations after winning the Best in Show award at CES this year.