Meanwhile, the reports are raising an interesting discussion: What's the value of the MSN brand name, and is Microsoft moving away from it too hastily as it shifts to the Windows Live brand? Greg Linden sums up the issues well in this post:
With Microsoft slapping the Live label on everything and its mother and promoting the Windows Live brand as the future of Microsoft's web effort, I'm not sure what happens to the existing MSN properties and well-established MSN brand.
Will MSN Search become Windows Live Search? Will MSN.com redirect to Live.com? If not, will Microsoft try to maintain two brands, Windows Live and MSN? Where is the dividing line? What is the difference? Will users understand that difference?
Microsoft to rename MSN to MSN Media Network?
Posted on Wednesday, Feb 08 2006 @ 22:46 CET by Thomas De Maesschalck