Lenovo to continue market the IBM brand

Posted on Monday, Feb 13 2006 @ 10:05 CET by Thomas De Maesschalck
TG Daily noticed Lenovo is still highlighting the IBM brand on its computers:
More than a year after IBM's PC business transitioned to Lenovo and Lenovo was able to solidify its rank among the world's largest PC manufacturers, the Thinkpad ads prominently display the IBM brand on the computers. The Lenovo logo does not appear on the Thinkpads itself. According to spokesperson, the IBM brand will be kept active on Thinkpads for the coming four years as part of an agreement between IBM and Lenovo.
Lenovo does uses a much more aggressive marketing strategy than IBM. One of the new catchphrases of Lenovo is "Give hackers the finger". This refers to the ThinkPad's biometric feature.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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