BT Movio is providing the hardware for the service, which uses the DAB standard also used for digital radio. Five digital TV channels and 350 radio channels will be available at launch.
"BT is at the forefront of innovation and the BT Movio service is the first of its kind in Europe," said Emma Lloyd, managing director of BT Movio.
"By taking the leap into broadcast TV for mobile, Virgin Mobile will be able to offer customers a real live TV experience. We are delighted that they have chosen our platform."
Virgin to provide Mobile TV in Britain

Virgin Mobile will
be the first phone operator in Europe to offer a mobile television service later this year.