MySpace goes mobile

Today, the popular site is expected to announce a partnership with Helio, a wireless carrier backed by Internet service provider EarthLink (Research) and SK Telecom, a Korean wireless carrier which operates what's viewed in the industry as the world's most advanced cell-phone network. This spring, MySpace and Helio will launch a service that will let users access MySpace from their mobile phones.

For MySpace, the deal is another move to keep its users bound tightly to it, communicating with friends or listening to music from artists featured on the service. Such innovation should help MySpace avoid the fate of social-networking pioneer Friendster, whose users ended up going elsewhere when it failed to introduce new features.