CNET took a closer look at Sony's 50-inch KDF-E50A10 LCD TV:

As if the confusion over new HDTV technology isn't enough, a new term or technology is unleashed on the unsuspecting TV shopper seemingly every other week. This week's flavor is 3LCD, and it's available in Sony's entry-level 50-inch 2005 Grand WEGA, the KDF-E50A10 ($2,499 list). Grand WEGA is Sony's name for its LCD-based rear-projection HDTVs, and 3LCD is likewise nothing new. It just means that the television's picture originates from a set of three LCD chips as opposed to the single-chip design used in competing DLP (digital light processing) HDTVs. LCD and DLP both have their pros and cons, and while we generally prefer DLP, LCD has made some strides over the last couple years..



Link: CNET