Posted on Thursday, March 18 2004 @ 19:47:16 CET by LSDsmurf
AMD is setting their sights on taking the pole position again with the Athlon 64 FX-53. AMD have launched another processor in the FX family that delivers an intimidating set of benchmarks. FX-53 is more expensive and it won't be immediately coming off the shelves into consumer’s hands in great quantities. Could the purpose of AMD's flagship processor be to establish a reputation as a performance king rather than as the underdog and cheaper alternative? Consumers do buy a reputation and a good reputation can positively influence sales of other products carrying the AMD brand name.