The occasion was a major one. Samsung has struck a deal with eight companies, representing 95 percent of U.S. cable subscribers, to promote the cable industry's growing involvement in delivery of high-definition television. The cable operators include Adelphia, Bright House, Charter, Comcast, Cox, Insight, Mediacom, and Time Warner (or as it was known until recently, AOL Time Warner, bwahahaha!). Comcast was missing from the list for reasons not fully explained at the press conference.

An unspecified eight-figure sum will be spent for joint advertising and promotion to raise awareness of the fact that you can get HDTV via cable. You may have already seen the initial results in ads accompanying the NCAA March Madness basketball tournament.

The move comes just when Samsung and many other HDTV makers are about to launch a new generation of cable-friendly products. Not only will these new sets work well with your cable signal-they'll actually eliminate the need for a set-top cable box.



Link: DesignTechnica