Before launching the Chocolate Phone into Europe, the manufacturer had been testing it out in Korea, where it turned out to be an overwhelming success – during the first three months more than 300 thousands of these handsets were sold countrywide. To make the scale of its popularity clear, let us turn to the figures and simply say: that amount makes nearly 7% of the entire Korean market. Thus, stirred up with that, the company took the decision to widen audience coverage and expand Black Label’s boundaries from the home market only to the US, Australia and Europe.



Link: Mobile Review