It is a fact that most of us PC hardware enthusiasts are so concerned with what is happening at the high end of the graphics card market, that lower end cards like the GTX550 get forgotten among the more outrageously powerful, and sometimes outrageously expensive, cards out there. However, the lower end cards are what sell the best to the mainstream users who want to game without spending £200 on a top end card, but are clever enough not to opt for a console! More importantly though, the lower power found in these cards give manufacturers such as GIGABYTE the ability to do some amazing things with them, such as silent cooling and high overclocks. This is exactly what a buyer is looking for and appears to be exactly what GIGABYTE is offering- we will see how it does this later on.
The ability for manufacturers to customise cards with the GTX 550 Ti GPU is evident by just looking at a few examples. Many different USPs are created to appeal to different users who may be looking for good aesthetics or just plain overclocking performance. So every manufacturer is looking to set itself aside from the competition.