Posted on Tuesday, Jan 05 2021 @ 13:26 CET by Thomas De Maesschalck
Yesterday there was a rumor about motherboard price increases due to a shortage of Intel 400 series
chipsets. Now VideoCardz picked up news
about an official price increase from ASUS. The Taiwanese hardware maker has increased the price of not only its motherboards but also its video cards. According to ASUS, higher prices are necessary to reflect the current situation. The firm cites higher cost of components, logistics, operations, and tariffs:
Update regarding MSRP pricing for ASUS components in 2021.
This update applies to graphics cards and motherboards*
We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.
*additional models may see an increase as we moved further into Q1.
— Juan Jose Guerrero III, ASUS’s Technical Product Marketing Manager
Some of the price increases are pretty massive. The water-cooled Radeon RX 6800 XT ROG STRIX LC for example has jumped from 899.99 USD to 1079.99 USD on Newegg's website. Here are some more updated prices from the ASUS webshop:
ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
TUF-RTX3060TI-O8G-GAMING: $ 529.99
DUAL-RTX3060TI-O8G: $ 499.99