ASUS hikes motherboard and GPU prices

Posted on Tuesday, Jan 05 2021 @ 13:26 CET by Thomas De Maesschalck
ASUS logo
Yesterday there was a rumor about motherboard price increases due to a shortage of Intel 400 series chipsets. Now VideoCardz picked up news about an official price increase from ASUS. The Taiwanese hardware maker has increased the price of not only its motherboards but also its video cards. According to ASUS, higher prices are necessary to reflect the current situation. The firm cites higher cost of components, logistics, operations, and tariffs:
Update regarding MSRP pricing for ASUS components in 2021.

This update applies to graphics cards and motherboards*

We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.

*additional models may see an increase as we moved further into Q1.

— Juan Jose Guerrero III, ASUS’s Technical Product Marketing Manager
Some of the price increases are pretty massive. The water-cooled Radeon RX 6800 XT ROG STRIX LC for example has jumped from 899.99 USD to 1079.99 USD on Newegg's website. Here are some more updated prices from the ASUS webshop:
  • ROG-STRIX-RTX3090-O24G-WHITE: $2,109.99
  • ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
  • RTX3090-24G-EK: $2,014.99
  • TUF-RTX3090-O24G-GAMING: $1,839.99
  • ROG-STRIX-RTX3080-O10G-WHITE: $1,049.99
  • ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
  • RTX3080-10G-EK: $999.99
  • TUF-RTX3080-O10G-GAMING: $859.99
  • ROG-STRIX-RTX3070-O8G-WHITE: $779.99
  • ROG-STRIX-RTX3070-O8G-GAMING: $699.99
  • RTX3070-8G-EK: $729.99
  • TUF-RTX3070-O8G-GAMING: $649.99
  • KO-RTX3070-O8G-GAMING: $639.99
  • DUAL-RTX3070-O8G: $599.99
  • ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
  • TUF-RTX3060TI-O8G-GAMING: $ 529.99
  • KO-RTX3060TI-O8G-GAMING: $519.99
  • DUAL-RTX3060TI-O8G: $ 499.99

  • About the Author

    Thomas De Maesschalck

    Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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