Intel to spend $2 billion on new look

Posted on Saturday, December 31 2005 @ 0:53 CET by Thomas De Maesschalck
Intel will spend $2 billion on a global advertising campaign next year to promote their new look. I've already mentioned this earlier today, lots of changes are coming up!
Intel wants to sell consumer electronics, wireless communications and healthcare. It also wants to create all kinds of chips and software, not just microprocessors.

The revamping of Intel’s image will include a redesign of the logo, with the words “Intel Inside” replaced by “Leap Ahead”. The new livery will be revealed to the public on Tuesday.
Additionally, Intel will also dump the Pentium brand and introduce a couple of new platforms. More info over here.

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